BARBARA CARREON

VP BUSINESS DEVELOPMENT, 434 MEDIA

SAN ANTONIO, TX

wift TEXAS member, EST. 2025

I’m always intrigued about learning people’s journeys — how they got to where they are, the challenges they’ve overcome, and the passion that drives them. Building connections and creating opportunities inspire what I do.

As VP of Business Development at 434 Media, I draw on over 30 years of experience in the media industry, with leadership roles at Univision, iHeartMedia, the San Antonio Zoo, and Allured Business Media. Throughout my career, I’ve built strategic partnerships that drive business growth and strengthen communities. I thrive on bringing people and ideas together, launching new initiatives, and developing high-performing teams. I find fulfillment in aligning vision with opportunity.

Outside of work, I love exploring different cultures through travel, trying to cook (with varying degrees of success), and spending time with my family and friends. My three fur babies keep me on my toes, and I believe that some of life’s best moments happen around a table with good friends, great music, and even better conversations.

More here: 434 Media