WIFT TX: SPEAKER SERIES – 2025
“STATE OF THE TEXAS MEDIA & ENTERTAINMENT INDUSTRY”
JUSTIN JOHNSON
Global Marketing & Partnerships Leader
San Antonio, Texas
SPEAKER – WIFT TX: SPEAKER SERIES 2025 – “STATE OF THE TEXAS MEDIA & ENTERTAINMENT INDUSTRY”
Justin Johnson is a marketing and creator partnerships executive with more than a decade of experience shaping how sports, entertainment, and technology drive both cultural relevance and economic growth. Most recently, as Head of Market Development at Acorns, Justin led strategic partnerships with creators, brands, and sports organizations, developing large-scale marketing campaigns to expand financial access and empower communities across key US markets.
Previously, Justin held Senior roles at MoonPay and Facebook, where he built and scaled creator-led programs and entertainment partnerships that delivered over 2B+ consumer engagements and $500M+ revenue impact. His work has spanned collaborations with Professional sports leagues, entertainment properties, and leading creators focused on leveraging cultural moments to spark growth and business impact.
A graduate of The University of Texas at Austin, Justin also serves on multiple advisory boards supporting the creator economy, creative community and higher education including: Soho House, Global Influencer Council, The Red McCombs School of Business and The Terry Foundation.
“Texas is uniquely positioned to lead the future of sports and live entertainment as a growth industry — not just for fans, but for entrepreneurs, creators, and communities statewide. Throughout my career at Acorns, MoonPay, and Facebook, I’ve seen firsthand how creators, sports, and entertainment partnerships unlock both cultural relevance and measurable business growth. I’m excited to bring that perspective to this important conversation in Texas.”